This page showcases a collection of projects I designed using BakerRipley's branding prior to their 2023 rebrand.
Turkey Trot Sponsorship and Partnership Packet
The annual Turkey Trot marathon, held each Thanksgiving morning, raises funds for BakerRipley's community programs. The sponsorship and partnership packets aim to encourage local businesses to sponsor the event, allowing them to promote their brand while supporting the organization's initiatives.
Role: Layout designVisit the BakerRipley website
BakerRipley's 2022 Holiday Card
Each year, the organization sends a holiday card to its key donors and supporters, conveying its appreciation for their contributions and extending warm seasonal greetings.
Role: Illustration and Graphic Design
Employee Orientation Slides
The outdated orientation slides required updates to align with the company's brand guidelines. The goal was to create visually vibrant and engaging slides that would capture the attention of new onboarding employees. These presentation slides serve as a crucial first impression, allowing new hires to quickly understand the company's offerings and visual identity.
Role: Presentation design, Illustration, Layout Design, and Photo Editing 
One BakerRipley
The primary goal of One BakerRipley is to unite employees behind the organization's mission and values. Creating a distinct sub-brand presented a challenge - it needed to look unique from the main visual identity while still aligning with current brand guidelines. My solution was to develop new elements using existing assets, resulting in a recognizable yet fresh BakerRipley look. The abstract use of brushstrokes is a key differentiator, almost giving the impression of a painted aesthetic. These brushstrokes are the most significant and defining aspect of the sub-brand's identity.
Role: Logo Design, Brand Identity, Print Design, and Layout Design
